Every story starts
somewhere.
What happens next begins here. CFCU is becoming Beginnings, a credit union dedicated to helping people write their next chapter, no matter where they are in their story. Maybe you want to start a business. Or start a family. Or both. Maybe you're ready to go back to school, or embark on a new career, or set off on a grand adventure. At Beginnings Credit Union, we believe in the power of possibility, big and small. By connecting our members with financial opportunity, we unlock all that's possible, providing the guidance, tools and resources to write something new and exciting. When a story has drive and imagination, there's no telling where it might go. What's your next chapter?
FAQs
Why is our name changing?
Since 1953, CFCU Community Credit Union has served as a source of financial strength, making a positive difference in the lives of members and communities throughout the Finger Lakes Region. However, in the decades since, the meaning of our acronym “CFCU” has evolved multiple times, causing confusion and diluting its power. It’s time we have a strong, unified brand that reflects the reality of who we are today, and shines light on our personal approach to banking. Our new name, Beginnings Credit Union, communicates our commitment to connecting people with better financial opportunities that unlock everyday possibilities. Beginnings represents a bright new day for our credit union, while moving us into a future focused on empowering all people to achieve financial wellbeing. After months of careful consideration and extensive research through focus groups and surveys, we can’t wait to share it with you.
Why now?
We heard you – it’s time! The world around us continues to change, and to best serve you, we must evolve with it. As your financial partner, we will always be here with the support you both need and expect. Updating our brand simply helps us stay relevant, and allows us to broaden our impact to more people and communities, today and into the future.
Is the credit union being sold or acquired?
Neither. We’re the same faces you know and trust. Beginnings Credit Union represents our ongoing commitment to serving you to the best of our abilities. Think of it as a renewed promise. We are 100% invested in you, and this rebrand will only make us stronger.
Why Beginnings?
The name Beginnings Credit Union is packed with meaning. Driven by the idea that there are new beginnings every day, it speaks to anyone who’s ever had a goal. By equipping members with the financial tools and resources they need to progress, Beginnings helps everyone move forward – whether that means starting college, starting a business or starting your journey toward retirement.
What does the tagline “All that’s possible” mean?
Every day begins with a million possibilities – some we may already be working toward, and some yet to be discovered. Our tagline celebrates the potential of each of these, no matter how big or small. It’s a promise to our members that we will always be there to help unlock new opportunities, in our communities and beyond.
The meaning behind
Our name
Beginnings are times for optimism and opportunity. Embarking on a new endeavor is an adventure in itself. Our new name, Beginnings Credit Union, celebrates the exciting power of possibility and reinforces our commitment to helping our members and community start their next journey.
The story of
Our logomark
This is our bright and colorful new logo, a vibrant representation of what can happen next. With intersecting arrows, our reimagined logo represents positive connections, a butterfly illustrates our constant state of transformation, and an infinity symbol highlights our never-ending quest to help our members be their absolute best.
New Name
While our name is changing, our commitment to serving our members and local communities will remain the same.
Don't worry
We're still us
Same Us
We may look different, but who we are hasn't changed. Expect the same innovative approach to products, the same account information, and the same familiar faces at our branches.
New Brand
We're introducing vibrant new patterns, colors, photography, and a reenergized voice, that appeal to our community.
