Every story starts
somewhere.
What happens next begins here. CFCU is becoming Beginnings, a credit union dedicated to helping people write their next chapter, no matter where they are in their story. Maybe you want to start a business. Or start a family. Or both. Maybe you're ready to go back to school, or embark on a new career, or set off on a grand adventure. At Beginnings Credit Union, we believe in the power of possibility, big and small. By connecting our members with financial opportunity, we unlock all that's possible, providing the guidance, tools and resources to write something new and exciting. When a story has drive and imagination, there's no telling where it might go. What's your next chapter?
FAQs
Why is our name changing?
Since 1953, CFCU Community Credit Union has served as a source of financial strength, making a positive difference in the lives of members and communities throughout the Finger Lakes Region. However, in the decades since, the meaning of our acronym “CFCU” has evolved multiple times, causing confusion and diluting its power. It’s time we have a strong, unified brand that reflects the reality of who we are today, and shines light on our personal approach to banking.
Why Beginnings?
Our new name, Beginnings Credit Union, communicates our commitment to connecting people with better financial opportunities that unlock everyday possibilities. Beginnings represents a bright new day for our credit union, while moving us into a future focused on empowering all people to achieve financial wellbeing.
How does this rebrand benefit you as a member?
This rebrand is not just about a new look, it’s about improving your experience and strengthening our community impact. By ensuring that we are well-positioned to meet your evolving financial needs, we can continue growing together. We're committed to improving and building an evolving future where anything is possible.
What is changing?
You’ll see a new name, logo, and look everywhere our brand shows up. In early July, you will see updates with the new brand on our website, in digital banking, at our branches, and in our advertising.
What is NOT changing?
Our commitment to serving our communities and your everyday experiences. The products you use, the friendly faces at our branches, and all your important account information will remain the same. Our charter also remains unchanged and your deposits continue to be federally insured by the NCUA.
Is the new brand going to affect my accounts, cards or passwords?
No. The new brand will not impact your account in any way. Your account numbers will remain the same and you will be able to continue using your cards and checks with the CFCU logo until they expire or run out. When it comes time to order new checks, follow the normal process and you'll receive Beginnings Credit Union branded ones in return. As your cards reach their expiration date, you will be automatically issued your updated card with our new Beginnings Credit Union look.
The meaning behind
Our name
Beginnings are times for optimism and opportunity. Embarking on a new endeavor is an adventure in itself. Our new name, Beginnings Credit Union, celebrates the exciting power of possibility and reinforces our commitment to helping our members and community start their next journey.
The story of
Our logomark
This is our bright and colorful new logo, a vibrant representation of what can happen next. With intersecting arrows, our reimagined logo represents positive connections, a butterfly illustrates our constant state of transformation, and an infinity symbol highlights our never-ending quest to help our members be their absolute best.
New Name
While our name is changing, our commitment to serving our members and local communities will remain the same.
Don't worry
We're still us
Same Us
We may look different, but who we are hasn't changed. Expect the same innovative approach to products, the same account information, and the same familiar faces at our branches.
New Brand
We're introducing vibrant new patterns, colors, photography, and a reenergized voice, that appeal to our community.
What about Digital Banking and CFCU More?
CFCU More will continue to serve as our digital banking platform, however with our new name, we’ll simply refer to it as Digital Banking or the Beginnings Mobile App. You’ll notice our new Beginnings look within the platform, but all of the capabilities and functions will remain the same. If you have automatic updates enabled on your mobile device, your app will automatically update. Otherwise you can you go into your settings and move forward with the manual update. Either way you will not need to download a new app. If you have our previous Digital Banking login page bookmarked on your desktop, you will be redirected to our new site. Please make sure to update your bookmark for easy access. All login information will remain the same.
